Time & Location
08 Apr, 8:00 am – 2:00 pm
Mumbai, 8th Floor, Mithibai College Campus, Bhakti Vedanta Swami Marg, Vile Parle West, Navpada, Suvarna Nagar, Vile Parle West, Mumbai, Maharashtra 400056, I
About the Event
Participants will be given two common objects and instructed to create a new product based on those items. This is the arena where you can show off your marketing knowledge and skills. Our goal is to get you to think outside the box. Your strategic abilities will be put to the test during the product auction. We'll assign you tasks involving unusual product/service combinations that you purchased at an auction, and we'll want you to pitch them or devise marketing tactics for them.
Round 1-Auction of the products
. One representative from each team will have to appear for an auction where he/she will have to create their own product mix by purchasing any 2 products from the auction.
• A pitch deck to be submitted for your allotted product/service mix. The teams will have to form a pitch or a marketing plan for this product. This shall include but is not limited to promotional strategy, platforms, campaigns, target customer, etc.
• Teams will have to come forward with a pitch deck to pitch in front of the investors.
• Teams will be allocated with a maximum of 15mins to pitch their
idea in front of the investors/judges. . The teams may also create a new advertisement, logo, or tagline
for the brand if they deem fit.